Tuesday, January 11, 2011

Focus Group Interview

A focus group interview is essentially an interview that is conducted based on the lines of a group discussion. The group must have over three members, and typically has anywhere between six to twelve people. Certain carefully formulated questions are posed before such a group and every individual is given liberty to express his or her thoughts on the subject freely, it could be related to any product, concept, services et al. Focus group interviews enable study in various fields and helps in various business and philanthropy management techniques such as garnering feedback and user review, discussion and stimulation of ideas. It aids in further planning and decision-making.

Throughout the interview, one has to continuously make notes of the various perceptions, notions and ideas put forward, as well as the questions raised. In the process, useful particulars that are observed out of the focus group interview, such as tone of voice, force of reaction and engagement of the individual can be ignored. These are very important details that are used by marketing gurus, social scientists, engineers for planning and developing products and concepts. For this reason, MP3 transcription would go a long way in helping when there is a need for clarification, correction or above all study.

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